Unlock the Mac Opportunity with Synnex

Grow your Apple business with the New to Mac program, designed to help partners introduce Mac to more business customers through Synnex.

Earn up to 4% rebate on eligible Mac opportunities

Submit opportunities from 10-100 units per customer

Receive approved deal protection through Synnex

Support customers with eligible Mac products

Program Overview

The New to Mac program is designed to help partners introduce Mac into more business environments by supporting eligible customer opportunities through Synnex.

Product Incentive
Eligible Mac products 4%
X  MacBook Neo products are excluded from the Program.

Program Details

Category  Details 
Eligible Customer Businesses with fewer than 10 Mac purchases within the last 4 years
Opportunity Size  10-100 Mac units per customer 
Eligible Products  MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Studio
Deal Protection  Provided upon approval. Contact your Synnex BDM for specifics

20 February 2027 | Marvel Stadium, Melbourne

Register New to Mac opportunities for your chance to see Bruno Mars live.

Earn 100 points per approved opportunity, or accelerate to 400 points total when you close within 90 days.

Learn more   >

How the Program Works

Start
Finish

Step 1: Complete Training

Complete the Apple Sales Coach New to Mac training.

New to Sales Coach?

Step 2: Identify an Opportunity

Find customers with fewer than 10 Mac purchases within the last 4 years.

Step 3: Submit an Opportunity

Submit your opportunity through the Synnex portal for review

Step 4: Secure Deal Protection

Once approved, your opportunity receives deal protection for the approved period of 90 days.

Step 5: Close & Earn

Complete the transaction and submit documentation to receive eligible incentives.

Who to Target

The iPhone Customer

They buy iPhone for their team but haven’t considered Mac. The ecosystem conversation is natural – they already know and love Apple.

The Legacy PC Customer

Their fleet is aging and due for a refresh, creating an opportunity to introduce Mac.

The Low Mac Buyer

They’ve bought a handful of Mac devices but never at scale. So there is precedence for Mac in the organisation already.

Why Mac, Why Now?

Familiar Apple Experience

Many SMB employees already use iPhone, making Mac a natural extension for work

Accessible Entry Point

A more accessible entry point makes Mac adoption easier for SMB customers

Microsoft 365 Ready

Word, Excel, PowerPoint, Outlook, Teams all run natively on Mac

Long-Term Opportunity

New to Mac customers often continue investing in Apple devices over time

Apple Business is Free

Zero-touch deployment with no platform cost, so you can sell the service

Less Competition

Fewer partners actively lead with Mac, helping create stronger positioning and margin opportunities.

Ready to get started?

Submit your New to Mac opportunity with Synnex today