Apple Partner
Resources

Providing you with all the essential resources and links needed to seamlessly align your business with Apple

Brand guidelines

The Apple identity is a seal of approval and a promise of excellence. When you are authorised or certified in your area of business or expertise, you also represent Apple. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength.

Apple Relay

Your home for Apple marketing assets. Get access to the most recently released assets and marketing guides you need to present Apple to your customers.

To sign up with Relay, check out the self-registration guide through this link.

For current users, sign in to Relay to access marketing assets through this link.

Reach out to anz_relay_help@apple.com for general support.

Download the Apple Authorised Reseller Logos below.

Download now >

Partner Guides & Support

AppleCare Professional Support

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Deployment and Management Guide

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Apple Financial Services

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Employee Choice Guide for IT

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Platform Security Guide

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A Smart Investment

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Supporting different markets

The Apple Authorised Reseller (AAR) program enables resellers to develop differentiated solutions that align with their customers’ needs across retail, commercial and education markets.

Education customers

The Apple Authorised Educational Reseller (AAER) program empowers companies to provide Apple products, services, and accessories tailored for the education sector. By ensuring a seamless customer experience, resellers help integrate Apple’s innovative technology into learning environments, enabling students, faculty, and staff to unlock their full potential.

Enterprise customers

Apple products redefine productivity in the modern workplace, offering businesses the tools to innovate and thrive. With the Apple Authorised Reseller program, companies can deliver iPhone, iPad, and Mac to enterprise customers, supported by a streamlined deployment model that makes it easier than ever to integrate Apple devices and offer employees the technology they trust to succeed.

Asset Kits

Download ready-to-use assets to help you showcase Apple solutions and connect with customers.

Apple Trade-In Asset Kit

Designed to help you promote iPhone and Mac Trade-In and unlock greater value for customers upgrading their devices.

The kit includes:

EDM | PDF Flyer

OtterBox SMB Bundle Asset Kit

Enhance your Apple device offerings with OtterBox accessories built for everyday durability.

The kit includes:

MacBook Air with OtterBox Lumen Series | iPhone with Commuter Series

Apple at Work Asset Kit

Help customers choose the right device for their teams with clear, ready-to-use assets that highlight the value of Mac at work.

The kit includes:

EDM | PDF Flyer

Sign up to SEED

The Apple SEED app features everything you need to know about Apple. See what’s important in the Discover tab and get learning recommendations in the For You tab — so you can give customers great experiences.

Explore SEED on iPhone, iPad, Android or desktop computers.
Sign up at apple.co/3O9hDKY

We’re here to help.

Connect with our team to get tailored assistance for your Apple business needs.